We even mocked up some bespoke samples using his official logo, to show how we could potentially team up to produce items for festivals, family days out and much more.
It became a big talking point on the breakfast show on December 5th. The team said SMI was 'unmatched in performance', and commented on how smart the bespoke products looked.
Ross told the crew: "SMI is a family business and our Tempro® insulation is unmatched in performance and is used in all our amazing thermal protection products. Combined with our Tempro® Gel Pack, you can enjoy your drinks for even longer periods of time."
For the record, we should clarify . . . we're not marketing or selling thermal products under the Chris Moyles brand - this was a one-off bespoke gift pack sent to Chris and his colleagues Dom, Pippa, James and 'Captain Crapbeard'!